When we designed the Clothesline Media logo, we went to the source of founder Jayson Taylor’s storytelling fascination - his mother, Harriet Libbus.
“One of my earlier memories is standing beside my mom as she hung out the laundry,” says Jayson of his childhood growing up in Cape Breton. “She would hum, chat with neighbours and share with me stories about the characters who filled our lives. It was storytelling at its most authentic.”
So we turned to Harriet when looking for inspiration for our logo and asked her to write the word Clothesline in her beautiful cursive writing.
Harriet wrote the word on white paper and had it scanned in and emailed to us. From there, we asked The Well's graphic designer Lance Hancock to bring it to life.
“Her handwriting had some lovely shapes to work with that really gave the logo a strong personality,” says Lance. “You can't get any more authentic then that.”
We think the end result speaks for itself.